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[twenty] In the 1910s and 1920s, advertisers in the U.S. adopted the doctrine that human instincts could be focused and harnessed – "sublimated" into the desire to buy commodities.[21] Edward Bernays, a nephew of Sigmund Freud, grew to become connected with the tactic and is sometimes called the founding father of modern day advertising and
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He's realistic, but he would be to a larger extent suggestible".[34] He shown this via his advertising technique of the direct command to the consumer.Lately there are already a number of media literacy initiatives, and much more particularly regarding advertising, that find to empower citizens in the facial area of media advertising campaigns.[eig